Cognitive neuroscience is now also playing an increasingly important role in the field of finance. The new scientific discipline that goes by the name of behavioural finance is in fact able to explain how the behaviour of financial intermediaries can be influenced by so-called ‘cognitive biases’, errors that adversely affect the decision-making process.
CFO Solutions’ quantitative analysis and compliance managers and Neocogita’s neuroscientific and psychometric modelling academics have therefore completed an innovative client profiling method based on validated metrics and models, consistent with the new regulatory requirements. This method is available in advisory to financial intermediaries (banks, SGRs, SIMs, insurance companies), as well as to consultancy firms.
Thus was born the start-up X-Pro with its unique and innovative system that identifies the best financial strategies on the basis of neurocognitive client profiling.
X-Pro: the first RoboHub based on neurocognitive customer profiling.
