Fields of application: where neuroscience generates value

Learn about the many ways in which neuroscience can help improving your life and your work.

From architecture to sports, from human resources to product innovation, these are just few of the sectors in which Neocogita offers its consultancy services.

Contact us for more information on our research programmes tailored to your needs.

Product innovation

Are you planning on completing an innovative project? We can support the Research & Development department in your company, providing you with our best resources in the fields of neuroscience and neurotechnology.

Human resources

Effective leadership and tight organization are two main distinctive traits of any successful company. Having a sound knowledge of how the brain functions in the workplace can help you improve both. Through scientifically validated training, you can strengthen employees’ mental capital, stress coping skills, and thus their well-being.

Active ageing

After the age of 65, the risk of developing neurological diseases increases exponentially. However, studies show that specific mind training activities delay mental ageing, confirming that the brain can improve even in old age.


Have you ever thought about how the environment we live in affects our well-being and mental abilities? Architects and designers may perceive this by intuition, however for neuroscientists it is but a necessary consequence of the functioning of the nervous system, which translates multisensory perceptions into feelings, emotions, and behaviors.


If you play sports, you already know when physical training is at its peak, it is the mental abilities that can make the difference. Learning to manage stress and control emotions is as essential as strengthening the body.

Corporate Wellness

Add important physiological parameters related to overall health and wellness to your digital solutions.

AR/VR Gaming

Add vitals to the game experience to see players’ physiological and psychological states.

Consumer Products

Go beyond market surveys and traditional focus groups. No need to ask questions or fill in forms or press buttons.

Media, Video Analysis

Analyze past videos to detect how people were feeling emotionally, physiologically and psychologically at the time.


Home Assistant

Implement emotional intelligence to social robots, personal assistants, and consumer electronics to improve the user’s overall experience.

Health & Wellness

Add important physiological parameters related to overall health and wellness to your application.

Case history

These are the success stories of some of the companies
that have chosen to rely on our consultancy.

Nu Relax is the first applied philosophy that combines wellness and neuroscience.

This new approach – the result of the collaboration between Neocogita and the company that produced SPA Starpool – is destined to re-define the very concept of well-being. Starting with the dedicated app.
The Nu Relax App proposes six pathways in audio guide format offering the main relaxation and focusing techniques built on neuroscientific foundations.
Just download the app and you can relax anywhere, at any time. It is also present on every ZEROBODY bed – you can try them both in Starpool spas.

ZEROBODY is a dry floatation bed created by Starpool, the company that designs and builds spas and wellness centres.

With the heated water mattress, ZEROBODY offers the benefits of floating in a traditional pool without the inconvenience of getting wet.
Neocogita has carried out an experiment on behalf of Starpool with the aim of assessing its effects on well-being. The results showed that ZEROBODY contributes to reducing anxiety levels and increasing the feeling of relaxation and well-being more than traditional relaxation beds.

Every bed comes with Nu Relax, the app with audio guides for meditation developed by Neocogita based on neuroscientific foundations. Floating without gravity removes the weight of the body and enhances the effect of the meditation pathways.

Effective Light is an innovative research project based on smart lights for work settings. It has been developed by Rotaliana with the help of Neocogita, which supplied the company with neuroscientific consultancy.

Effective Light uses some of the most advanced technological instruments of the Internet of Things, and applies them to a series of recent discoveries in the field of neuroscience.
The aim is to create a lighting system that is not just human-centred, but also effective in terms of human performance. Taking into account the environmental situation and the activities the user is carrying out, modulations in light act directly on the person’s psychophysical conditions in order to optimise them.

X-Pro: The first RoboHub based on customer neurocognitive profiling.

Cognitive neuroscience is playing an increasingly important role in the field of finance. The new scientific discipline that goes under the name of behavioural finance, is able to explain how the behaviour of financial intermediaries can be influenced by the so-called “cognitive bias”, i. e. errors affecting the decision-making process.

CFO Solutions’ quantitative analysis and compliance managers and Neocogita’s academics dealing with neuroscientific and psychometric models have therefore completed an innovative method of customer profiling based on validated metrics and models, in compliance with the new regulatory requirements. This method is available for advisory and financial intermediaries (banks, asset management companies, SIMs, insurance companies), as well as consulting companies.

This is how the X-Pro startup was born, with its unique and innovative system that identifies the best financial strategies on the basis of a neurocognitive profiling of the customer.