Begin with awareness and measurement of physiological parameters to assess your lifestyle and increase well-being


A highly accurate wearable sensor, a 72-hour monitoring of heart rate variability and an analysis by wellness experts: this is the Lifestyle Assessment, the new Neocogita service for your wellbeing.


Heart rate variability

HRV is a measure (in milliseconds) of the R-R Interval, i.e. of to subsequent heart beats – a highly important measure to assessing lifestyle and well-being

Heart rate variability is a measure of the time that elapses between two successive beats. The distance between heartbeats is not constant: some intervals are shorter and others longer.

In general, we are not very aware of this variation. You can have a sense of your heart rate by feeling your wrist while you breathe: the interval between beats gets longer (your heart rate slows down) when you exhale and shorter (your heart rate increases) when you inhale, a phenomenon called respiratory sinus arrhythmia. In addition to breathing, HRV is strongly influenced, for example, by exercise, hormonal reactions, metabolic processes, cognitive processes, stress and recovery.

In a normal and healthy situation, HRV should increase during relaxing activities, such as meditation or sleep, when the parasympathetic nervous system should dominate. On the other hand, HRV naturally decreases during stress, when high sympathetic activity helps the body keep up. Thus, HRV is typically higher when the heart beats slowly, and lower when the heart start beating faster, for example during stress or exercise. The level of HRV naturally changes from day to day, depending on the level of activity and the amount of, for example, work-related stress.

Heart rate variability is therefore an extremely important measure to get more information about your wellbeing.


Well-being is influenced by work, recovery and leisure time

work-life-balance benessere

Global well-being is based on the balance between work, rest and leisure. Lifestyle assessment is a simple and reliable tool to assess a person’s stress and recovery.


What causes stress?

Everything – work, daily life and everything in between. “How can I eliminate stress” is a question that we all ask ourselves, and the answer probably causes a bitter disappointment: “You just can’t”.

Stress is necessary because without it there is no work, physical activity or any other kind of activity. Rather than eliminating stress, we should focus on managing it, achieving sufficient recovery and maintaining a lifestyle that is appropriate to ourselves. We should also bear in mind that all kinds of stress – negative discomfort, positive stress and neutral stress – require recovery. Recognizing stress is a fundamental part, because even stress caused by positive things, if prolonged, will turn into stress that steals forces and weakens health.



Recovery – not just sleeping

It’s hard to find time to relax when you’re trapped in a race against time. Some may think that one or two extra hours of sleep at night is enough to balance a poor ability to recover, but recovery is more than just sleep. For example, breaks at work, a pleasant lunch with a friend or just looking at the landscape for a couple of minutes can be enough to stop the reaction to stress in the body and provide more energy. Daytime recovery also facilitates falling asleep and improves the quality of sleep.


The right amount of physical activity in the right way

Physical activity is an effective way to promote and maintain health, but it can take time to find the right shape and amount of physical activity for the individual. The world of physical activity is often black or white for many people. It is easy, in fact, to move from one extreme to the other, whether it be doing physical activity to exhaustion or not doing any kind of exercise at all. Physical activity should above all be pleasant and motivating, so that its benefits extend not only to the muscles, but also to the mind. If done regularly, this powerful combination will provide strength and energy for both work and everyday life.

An example of lifestyle assessment report from heart rate variability measurement

A lifestyle assessment to increase awareness of one’s level of well-being

To enable people to discover how their daily lives affect their well-being, Neocogita has partnered with Finnish partner Firstbeat to develop the Lifestyle Assessment service: a 72-hour HRV measurement with wearable sensor to provide users with a lifestyle assessment. Thanks to this analysis it is possible to find out how we react to different everyday situations, if we recover enough (during the day and while we sleep) and the impact of training on our body.

After the measurement, Neocogita analyzes the data and delivers the user a report with feedback from a professional wellness expert. In this way, you can identify what you need to do to improve your wellbeing and live a healthier life!


To find out how to conduct the Lifestyle Assessment, drop us an email to or call us (+39 0464 438191)!